Hi,
I'm Elena
I have been supporting medium-sized companies with marketing for 7 years and love creating measurable success. My focus? Smart strategies and creative ideas - preferably data-based.
Even when things get complex, I find clear solutions.
My cherry on the cake?
A strong team of freelancers,
with which we can really get started!
MY
STORY
Learn more about my journey and my vision
Master's degree in Modern South and Southeast Asian Studies at the Humboldt University of Berlin.
Bachelor's degree in History of Arts, Ethnology, and Philosophy at the University of Augsburg, the University of Vienna and the University Udayana in Indonesia.
My humanities studies were influenced by philosophy, art history, social studies, political sciences and ethnology. Since my master's degree was about theoretical and active social research, I know how to immerse myself in a wide variety of fields without being a foreign body. I have learned to understand societies and target groups and can implement these skills in successful brand strategies. In addition, I have completed several further training courses in marketing and branding strategy, Google Ads, marketing analytics, meta, and data analytics. Data-driven analyses combined with my scientific and aesthetic standards to create a harmonious construct.
EDUCATION
Sources of inspiration are endless. My global experience and immersion in new cultures not only broaden my horizons, but also my campaigns. My marketing strategies always follow the latest trends, but never forget the key to classic origins — individual and unique, captivating and crisp, engaging and to the point, in keeping with the times and backed up with data.
According to the motto 'Be water, my friend', I do not serve a niche; my enthusiasm and interests are far too great for that.
I find inspiration for my work in the vastness of the world and the corners of small alleys. Inspiration echoes into the empty streets of the city while observing people in large settings. It listens to the chirping of crickets and runs into the vastness of the fields, looks across narrow city districts, reads history and writes news. Variety is irreplaceable, it is the source of creativity, the key to uniqueness! Experiences are indispensable, which is why I live between Augsburg, Berlin, Lisbon and Uluwatu to find the center of the world.
INSPIRATION
I got a foothold in the media industry while I was still studying. In Berlin I worked as an editor for the leading company Ströer Media, and in Munich I was able to enjoy an internship in the film industry as a report editor for Kabel1 and Pro7Maxx. After graduating, I initially started my own business as a copywriter and content creator at BlueTomato, but over time I grew into a cross-industry marketer. My customers are as varied as my sources of inspiration; they are based in industry, sustainability, coaching, renewable energies, consulting, IT, services, government projects, app development and sport.
I'm always looking forward to learning new things, getting involved in projects and generating long-term collaboration in which we can increase performance and ROI together. My thirst for knowledge and curiosity are combined with my skills to venture into new fields, design unique campaigns and continually optimize them using data sources! Together with a network of freelance partners, there is the opportunity to achieve great things!
EXPERIENCE
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Flexible, smart, connected
A strong team of freelancers
I don't always work alone — I have a strong network of experienced freelancers behind me. Together we cover a wide range of marketing and digital topics. This way you get exactly the right experts for your project. Flexible, efficient, reliable and to the point. My network currently consists of the following bookable services:
marketing strategist
Marketing strategies work best in pairs. Together we develop smart concepts that really work. In a workshop, we will find your goal together and set the milestones for your success!
logo designer
Do you want to stand out from the crowd? With branding experts, we will create a logo for you that not only stands out and sticks in your mind, but also tells your story. Unique, well thought out and perfectly tailored to your brand. Let us create your brand.
graphic designer
Grafikdesign das schreit! Grafikdesign, das auffällt - zugeschnitten auf dich und dein Unternehmen! Mein Netzwerk hostet einige der talentiertesten Grafikdesigner, die der Welt entsprungen sind - modern, innovativ und vor allem eins: einzigartig!
Social Media Executives
From creative content to community building — perfectly tailored to your brand! My network brings together experienced social media executives who understand trends, increase engagement and strategically advance your presence. Innovative, data-driven and with a real feel for target groups!
photographers
Pictures that tell stories — individually for you and your business! In my network you will find some of the most talented photographers who impress with creativity, precision and the perfect eye for the moment. Authentic, modern and distinctive!
Successful projects, satisfied customers
