COPYWRITING
Words connect.
Trust converts.
“Copy is not written. Copy is assembled.”
Eugene Schwartz
ADVERTISING COPY
Clear words convey information and shape customers.
Words are the key to making your brand, service, or product come alive, whether digital or in daily life. A good advertising copy provides information and draws the reader into a story that captivates them and motivates them to act. Creativity and innovation are essential, but the real success factor lies in clarity. Keep it short and simple. Precise, crisp, and to the point. Readers today expect content that is quickly understandable, relevant, and captivating. A good copy not only appeals to the mind but also arouses emotions — because that is exactly what turns readers into customers.
✔ Email marketing (newsletter)
✔ Website texts
✔ Advertisements (digital and analog)
✔ Product descriptions
✔ Slogans, taglines
✔ Storylines, advertising clips
Good content not only conveys information but also creates real added value. The reader is drawn into a captivating story. Instead of obvious advertising, content marketing focuses on relevance and emotions. Storytelling attracts attention, makes topics tangible, and strengthens the connection to the target group. With creative, targeted content, the reach increases — and your company not only stays in people's minds but also leaves a feeling.
✔ Content marketing
✔ Blog, News
✔ Storytelling
✔ Social media captions (Instagram, LinkedIn, TikTok & Co.)
CONTENT
TEXTS
JOURNALISM
Editorial texts provide objective information without any sales intentions. They tell real stories, provide well-founded reports, and present carefully researched facts. Innovative journalism broadens horizons, brings new perspectives, and arouses curiosity.
Through my experience in investigative journalism and the intensive research practice during my studies, I am particularly motivated to devote myself to this demanding and independent form of writing.
✔ Journalistic texts
✔ Investigative research
✔ Magazine
✔ Newspaper
An academic text follows clearly defined criteria and fixed rules. Academic work requires a structured approach, precise argumentation, and well-founded source work. Through years of experience at various universities, I have acquired in-depth knowledge of academic writing. I am familiar with citation standards, methodical work, and the careful preparation of complex content.
✔ Scientific research with footnotes and citations
✔ Professional discourses
✔ Academic lectures
✔ Academic writing
✔ Scientific work
✔ Ghostwriting
ACADEMIC
TEXTS
SEO
TEXTS
Search engine-optimized texts expand your reach and make your company visible online. For your website to be found in the common search engines, content should be profoundly optimized. Clear structures, relevant keywords, and high-quality information are essential to strengthening your digital presence. Well-thought-out SEO texts improve rankings, attract potential customers, and ensure greater visibility — for more leads, more sales, and sustainable success. By the way, when connected to Google Ads, you will be found even more efficiently. Just ask.
✔ SEO (Search Engine Optimization)
✔ Search engine optimization of the copywriters of your current website
✔ Keyword research
✔ Sustainable SEO /SEA
Selected Projects
journalism
industry
solar thermal energy
approach
Independent research, request and conduct of interviews, journalistic writing in English, image research, SEO relevant keywords
Result
Several articles in the solar thermal magazine Solarthermalworld
