BRANDING
Clearly positioned. Cleverly communicated. Strategically branded.
"People don't buy products, they buy brands."
David Ogilvy
BRAND BOOST
“A brand is a voice and a product is a souvenir.”
Lisa Gansky
Clear branding creates a stable foundation
✔ Market analysis, target group identification & competitive positioning
✔ Development of a memorable brand presence
✔ Defined values, vision and brand message
✔ Professional logo & visual identity
✔ Creation of a style guide for consistent communication
✔ Corporate Identity Paper
Together we develop the strategic visibility of your company
✔ Sharpen target groups & positioning – Who should be addressed? How does the brand stand out from the competition?
✔ Develop brand message & tone – storytelling for authentic brand communication
✔ Visual identity & design guidelines – logo, colors, typography and design elements for a consistent brand presence.
✔ Define brand essence & values – What makes the brand unique? What values and vision are behind it?
✔ Plan strategy & implementation – channels, content strategy and measures for consistent and effective brand building.
BRANDING WORKSHOP
“You don’t build a reputation by doing things you’re about to do.”
Henry Ford
EMPLOYER
BRANDING
“If you don’t give the market the story, the market will write your brand story for you.”
David Brier
Branding as a corporate strategy - Become the leading voice in your industry!
✔ Develop an authentic employer brand – Define clear values, corporate culture and vision to build strong employer branding.
✔ Thought Leadership: Content that shows expertise
✔ LinkedIn strategy for targeted networking
✔ Personal branding for managers & experts
✔ Targeted employee recruitment – Attract the right talent by positioning yourself as an attractive employer.
✔ Measurable employer branding strategy – regularly analyze and optimize success through employee surveys, employer evaluations and KPIs.
Selected Projects
RE-BRANDING
Industry
e-commerce sportswear
Approach
Specific target group and competitive analysis. Branding workshop with CEOs and subsequent re-branding on all platforms. Development of new logos and corporate language.
Result
Organic traffic & conversion increase in the first 2 months. The budget for paid ads was reduced by 50%, while sales remained the same. Increased ROI.
